+44 1753 439 289 bookings@greatbritishtalent.com
Known as the iron Cowboy because of the hat he wears running races so his kids can see him coming at distance, James Lawrence is an ultra endurance athlete who has pushed himself beyond what many doctors believed was physiologically possible.
In doing so he has redefined both mental and physical endurance limits.
From a high school wrestler to a decade in the finance industry whereupon the 2008 crash saw him loose everything.
His athletic career began with a struggle to complete a 4 mile fun run. That shock still inspires him today.
Now, James is one of the most dynamic, inspiring, larger than life keynote speakers in the world, having shared his story in over 50 countries, whilst reaching millions of people.
James Lawrence continues to redefine the possible in his own life and inspiring audiences they can do the same.
Contact Great Sports Speakers today to book ultra athlete, inspirational and motivational speaker James Lawrence – aka ‘The Iron Cowboy’ for your next event.
More About
So what has James Lawrence achieved?
So lets start with an Ironman competition. 2.4 mile swim, 112 mile bike ride then 26.2 mile run.
In 2012 James Lawrence did 30 of those in one year putting himself in the Guinness Book of World Records.
In 2015 he went further, completing a 50-50-50.
That means 50 Ironman triathlons, in 50 consecutive days in 50 different US states, all while raising money to combat childhood obesity.
His feat became the subject of an acclaimed Amazon documentary.
But that wasn’t enough.

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In 2021 he did the unimaginable.
James Lawrence did the Conquer 100.
100 Ironman distance triathlons in 100 consecutive days.
That’s 140.6 miles per day, every day for 14 straight weeks – 14,060 mile in total.
Just for some light relief, James filled in his time between summiting Mount Kilimanjaro on a bicycle, completed the Fiji Eco Challenge, The Race Across America, the Norseman World Championship and a 235 mile race across Greece.
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Keynote Presentation: Redefine Impossible
While James Lawrence is an astonishing athlete, sport is not really what he talks about.
He is a master of mindset, focus and of managing self-doubt. This is what he teaches.
James talks about the incredible power of hope and teamwork.
He speaks about accountability, both to yourself and to your team.
He shows his audience how to remove excuses from their lives in order to unlock more ability.
Whether speaking to a room full of C suite leaders, an international sales team, a finely tuned ,military group, or any one of countless professional sports teams, James expertise is in teaching people to change how they think in order to remove self imposed limits.
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Key takeaways from James Lawrence -Redefine the impossible
Aim Higher
You’ve been told your entire life what is and isn’t possible.
To achieve greatness, you must redefine boudaries and set your sights higher
Set Milestones
You can’t reach greatness overnight.
Short term wins and reaching milestones are key to reaching higher.
Do small things right
The key to long term success is to do the small things right over a long period of time.
Overcome Personal limitations
Our minds will tell us we can’t, far before we actually reach our true limitations.
Overcome your fear
Uncharted waters can be a scary place.
To reach new heights you must be able to push through fear and doubts.
Call +44 1753 439 289 or email Great Sports Speakers now to book global motivational speaker James Lawrence for your corporate event.
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Key Information
Pushing the Human Envelope🔹100 Ironman Distance Triathlons, In 100 Consecutive Days🔹Summited Mt. Kilimanjaro on a Bicycle🔹Extraordinary Motivational Speaker






