+44 1753 439 289 bookings@greatbritishtalent.com
Damian Hughes expertly combines his practical experience and academic background in sports, organisational development, and change psychology to assist organisations and teams in cultivating a culture of high performance.
With eight bestselling business books under his belt, such as;
Liquid Thinking,
Liquid Leadership,
How to Change Absolutely Anything,
How to Think Like Sir Alex Ferguson,
The Five STEPS to a Winning Mindset’,
Damian has demonstrated his profound knowledge and insights.
His 2023 books,
How Performance: Lessons from the Best on Becoming Your Best,
How to Change Your Life,
They have both been number one Sunday Times bestsellers.
His books have already been translated into a dozen languages.
He is also the co-host with Jake Humphrey of The High-Performance Podcast, which has featured some of the leading figures in business and sports spheres with over 100 million downloads and counting.
To book business performance coach Damian Hughes for your next corporate or training event contact us at Great Sports Speakers
More About
Along with his business coaching duties, Damian Hughes was named as a visiting Professor of Organisational Behaviour and Change at Manchest Metropolitan University in 2010.
He has also worked as part of the coaching team for England Rugby League, England Roses, and Scotland Rugby Union, along with a range of global sporting teams.
He is also the founder of Coats4Kids, a charity that addresses the challenge of children living in poverty by providing coats to those in most need.
Damian Hughes and the High Performance Podcast
Alongside sports broadcaster Jake Humphrey, Damian presents a highly regarded series of interviews with elite performers from various domains, including business, sports, and the arts.
Through these interviews, Damian delves into the psychology that underpins sustained high performance.

Damian Hughes | Speaking Topics
Unlocking the DNA of a High Performing Culture: Damian demystifies the culture-building process by identifying five key points to generate resilience, cooperation, and cohesion, and explains how a diverse group can learn how to function as a single mind.
The Winning Mindset: Damian explores how the highest-performing people successful face change, and how you can too.
He draws on his own interviews with record-setting athletes, Olympic coaches, and leading business founders, and introduces his five simple steps to get you to where you want to be.
The Business of Winning and Sustaining Success: Damian explores the trademark behaviours that define us at our best and how we can consistently maintain them.
How to Change Absolutely Anything: Damian explores the three stages of change – ridicule, opposition, and acceptance.
He believes that understanding these stages will mean we are less hindered, and more likely to have the courage to help bring about change.
High Performance Lessons: Damian uses real-life testimonies from his podcast to examine the secrets of the world’s highest performing people, as well as explaining the psychology behind why these methods have such a transformative impact.

Damian Hughes | Author
Damian’s most recent book, titled High Performance: Lessons from the Best on Becoming Your Best (2023), reached the top spot on the Sunday Times best seller list, affirming its widespread acclaim.
Notably, his works have been translated into ten different languages, showcasing their international appeal.
In addition to his literary accomplishments, Damian Hughes has received recognition for his sports biographies.
His biography of boxing legend Sugar Ray Robinson, titled Peerless, earned him a nomination for the prestigious 2007 William Hill Sports book of the year award.
He further co-authored the critically acclaimed biography of Thomas Hearns, called Hitman: the Thomas Hearns Story, in 2009.
Moreover, his biography on Marvellous Marvin Hagler became the best-selling sports biography in the UK in 2013.
Damian Hughes | Sports Performance Coaching
Adding to his impressive portfolio, Damian Hughes has actively contributed to numerous sports teams, serving as a member of the coaching staff for England Rugby League, England Roses, Scotland Rugby Union, as well as other national and international sporting teams.
His insights and guidance have undoubtedly played a significant role in elevating their performances.
Watch ‘How Peak Performers Find the Path to Courage’ | Damian Hughes | TEDx Manchester
Damian Hughes’ multifaceted expertise, ranging from writing best-selling books to coaching elite teams, positions him as a leading figure in the fields of sports psychology, high performance, and organisational development.
Damian Hughes Speaking Clients
Mars, Virgin Money, Boots, Unilever, British Gas, SKY, John Lewis, Argos, Nestle Waters, McDonald’s, Nationwide, Santander, BAE Systems.
To book performance speaker Damian Hughes for your next corporate or training event contact us at Great Sports Speakers.
Email bookings@greatbritishtalent.com or call +44 1753 439 289
Key Information
Business🔹Sport🔹High Profile Academic🔹Performance Coach🔹Besting-Selling Author🔹Star of the Performance Podcast






